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Merch Calendar

A rough guide to planning ahead.

Most projects run 3–4 weeks from approved concept to delivery. For seasonal moments (onboarding waves, year-end gifting, major events), we'd recommend starting the brief at least that far out to leave room for sampling.

01

3–4 weeks, standard

Our default production window, from approved concept to delivery.

02

Plan seasonal moments early

Onboarding waves, year-end gifting and major events need lead time for sampling.

03

Sampling eats the first weeks

Build it into your timeline from the start, not as an afterthought.

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