One of espresso's most recognizable names, dressed for its biggest stage in Turkey.
La Marzocco Turkey runs one of the busiest stands on the floor at Antalya Coffee Festival, a rotating team pulling shots, running workshops and hosting partner brands across three straight days of foot traffic. The team needed apparel, not a costume: something a barista would actually reach for on shift, and keep wearing after it.
The brief was direct: a back-printed festival tee carrying the brand's own lion mark and its "Finely Crafted, Made in Italy" line, oversized enough to move freely behind a machine for a full shift, in a print sharp enough to hold up under festival lighting and phone cameras all weekend. We ran it in two colorways, La Marzocco red for the floor team and off-white for hosts and partner-facing roles, so the whole stand still read as one team from across the hall.
Sizes were pooled and printed ahead of the festival dates and delivered ready to wear, stand to stand, with no separate fitting pass and no reprint window once the doors opened.
